Why You Should Never Apologize for Raising Your Fees

Picture this: You’re in your office, sipping your favorite coffee, ready for another day of advising. In walks Mr. Bob, a diligent saver who’s worked his tail off for retirement. Despite his solid portfolio, he’s biting his nails over the fear of outliving his savings. Sound familiar? Enter annuities – the superhero of financial products that can save clients like Bob from sleepless nights. This guide will arm you with everything you need to know to wield the power of annuities effectively.

5 min read

One Little Thing Advisors Do To Tank Onboarding
Matthew Jarvis
Financial Planner, CFP®

What’s the Deal with Annuities?

Annuities are the unsung heroes of the retirement world. They’re financial products that turn a lump sum or series of payments into a steady income stream. Think of it as a personal pension plan courtesy of an insurance company. Here’s the lowdown:

  • Fixed Annuities: Think of these as the old reliable – they offer guaranteed payouts with a fixed interest rate.
  • Variable Annuities: Payments vary based on the performance of underlying investments.
  • Indexed Annuities: These are like a rollercoaster ride linked to a market index, like the S&P 500. 
  • Immediate Annuities: Pay a lump sum, and voilà, the payments start rolling in almost immediately.
  • Deferred Annuities: Pay now, receive later. Payments kick off at a future date, allowing the investment to grow tax-deferred.

How Do Annuities Work?

It’s pretty straightforward. Your client pays the insurer, and in return, they receive regular income payments. These can be set for a specific period or for the annuitant’s lifetime. It’s a safety net, protecting against the terrifying thought of outliving their assets.

Take Mr. Bob, for instance. Despite his well-diversified portfolio, market volatility made him anxious. Cue the annuity. By allocating a portion of his portfolio to a fixed annuity, Bob secured a guaranteed income to cover his basic living expenses. The peace of mind? Priceless.

The Perks of Annuities

  • Guaranteed Income: Like receiving a steady paycheck.
  • Tax Deferral: Investment gains grow tax-deferred until withdrawal, meaning potential for greater wealth accumulation.
  • Diversification: Adds an extra layer to a retirement plan, balancing the investment mix.

Debunking Annuity Myths

Annuities often get a bad rap for being too expensive or complex. Let’s bust these myths wide open:

  • Too Expensive? Some annuities do have high fees, but many cost-effective options are out there. The trick is understanding the fee structure and choosing wisely.
  • Too Complex? They might seem complicated, but with a bit of education and expert guidance, they’re a piece of cake.

As Brian Smith from Foundation Income Associates puts it, “Annuities, when used correctly, can be a powerful tool in a financial advisor’s arsenal. It’s about matching the right product to the client’s needs.”

Navigating the Tax Maze

Ah, taxes. Just the word can make any seasoned advisor break into a sweat. But understanding the tax implications of annuities is crucial:

  • Tax-Deferred Growth: Investments grow tax-deferred, allowing for potentially greater accumulation.
  • Death Benefits: Annuities can include death benefits that pass to beneficiaries, sometimes with favorable tax treatment.
  • Early Withdrawal Penalties: Watch out! Withdrawals before age 59½ may incur a 10% penalty.
  • Ordinary Income Tax: Distributions are taxed as ordinary income, which might be higher than capital gains tax rates.

Brian Smith’s advice? “Always seek expert advice and never assume you have all the answers when it comes to taxes.”

Best Practices for Advisors

To get the most out of annuities for your clients, follow these best practices:

  1. Regular Reviews: Keep an eye on clients’ annuities to ensure they’re still aligned with their financial goals.
  2. Effective Communication: Proactively discuss annuities with clients, address concerns, and educate them on benefits and risks.
  3. Risk Mitigation: Understand the client’s financial situation, risk tolerance, and goals to offer a balanced approach.
  4. Continuous Education: Stay ahead in the game by attending industry conferences and staying informed.

Action Items

Educate Clients on Annuities: Create educational materials or hold informational sessions to explain annuities’ benefits, types, and tax implications. Clear communication can dispel myths and keep clients well-informed.
Stay Informed on Tax Laws: Commit to ongoing education about annuities’ tax implications. Attend webinars, read up-to-date articles, and consult with tax professionals to stay current.

By understanding annuities, debunking myths, and staying on top of tax implications, you can offer your clients the financial stability they crave. Regular reviews, proactive communication, and continuous education are the keys to success. Now, go forth and make Mr. Bob – and all your clients – sleep a little easier!


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