What You'll Learn In Today's Episode:

• Fees are never the issue; it’s about the value provided.
• Price out of place can kill a deal before it starts.
• Understanding client fit is crucial before discussing fees.
• Transparency is important, but value must come first.
• Clients often don’t know what they need from a financial advisor.
• It’s essential to follow a structured prospect process.

In this episode, Micah and Matt discuss the critical relationship between fees and the value provided in financial planning. They emphasize the importance of understanding client needs and ensuring a good fit before discussing fees. The conversation highlights the significance of a structured prospect process that builds value before price, maintaining consistency in client interactions, and the necessity of following established processes to achieve successful outcomes. The hosts also stress the importance of transparency and the need for clients to understand the value they receive for the fees they pay.