Everybody Is A DIYer Until They Meet A Really Good Advisor [Episode 217]
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What You'll Learn In Today's Episode:
Delivering Massive Value: When meeting with prospects or clients, the primary goal should be to deliver massive value, however, instead of stating it explicitly, set guidelines for yourself, such as answering all their questions within the meeting timeframe.
Value Over Volume: Providing value should not be confused with overwhelming clients with information or volume of data. The key is to offer advice that clients will take action on, addressing their specific needs and problems.
Focus on Action and Goals: As a financial advisor, your job is not merely to talk about investments or various financial planning aspects. The central focus should be on helping clients take action and achieve their goals effectively.
One-Page Financial Plan: A one-page financial plan can be an effective tool to demonstrate value to clients. It should be concise, specific, and actionable, addressing the client’s goals and questions directly.
Simplicity Drives Action: Simplicity is crucial in financial planning. Keeping things simple and easy to understand can lead to better client engagement and prompt them to take action.
Matt and Micah focus on the concept of the One-Page Financial Plan and how financial advisors can demonstrate value, especially when meeting with DIY investors. They’ll talk about the importance of setting expectations for delivering massive value during client meetings and how to avoid confusing value with the volume of information. Later, they’ll discuss the significance of tailoring the financial plan to the client’s goals and answering their questions effectively, as well as how a one-page financial plan can be concise yet comprehensive, driving action and fostering ongoing client relationships while offering guidance and a structured approach for young advisors.