In this episode of The Perfect RIA podcast, Matt and Micah tackle the ever-present elephant in the room: advisor fees and the true value behind those dollar signs. They discuss how clients, naturally protective of their hard-earned wealth, often wrestle with the age-old question: “What am I really getting for my money?”
Matt and Micah advocate for advisors to own their worth confidently and stress that having a crystal-clear value proposition isn’t just nice to have – it’s as essential as coffee on a Monday morning. They make a compelling case against the industry’s tendency to race to the bottom on pricing. Instead, they champion the art of delivering massive value that makes clients feel like they’ve struck gold.