Prospecting That Works [Episode 317]
What You'll Learn In Today's Episode:
- If you’re not growing at 10-30% net new assets, something is wrong.
- Net new assets should be tracked by households for better accuracy.
- The average advisor grows by only 2.95% per year.
- Marketing requires consistent effort and practice.
- Believing in your value as an advisor is crucial for success.
- Personal experience enhances the ability to advise clients effectively.
- Preparation for prospect meetings is key to delivering value.
- Accountability among advisors can lead to better results.
- Business planning is vital for transforming your practice.
In this episode, Micah Shilanski and Matthew Jarvis discuss the challenges faced by financial advisors in prospecting and growing their practices. They emphasize the importance of understanding growth metrics, consistent marketing efforts, and the necessity of practice in delivering value to clients. The conversation highlights the significance of personal experience in financial advising and the need for advisors to believe in their value.
