In this episode of the TPR Podcast, Matthew Jarvis and Scott DiGiammarino delve into the complexities of liquidity events, focusing on the decision-making process between internal and external sales. They explore the emotional dynamics of succession planning, the importance of structuring deals creatively, and the significance of having a trained successor in place. The conversation also covers negotiation strategies, particularly around earnouts, and emphasizes the need for clarity in defining roles for the next generation of advisors. In this conversation, Scott DiGiammarino and Matthew Jarvis delve into the complexities of operating agreements, partnerships, and the valuation of financial practices. They discuss the importance of understanding historical agreements, the challenges of partnerships, and the nuances of super OSJs. The conversation emphasizes the need for objective analysis in practice valuation and the significance of ownership in enhancing business value. Scott also shares insights from his TED Talk on the psychology of video content, tying it back to the importance of effective communication in business.