What You'll Learn In Today's Episode:

• Jason’s decision to launch his own custodian was born out of frustration as an advisor.
• Jason’s success in building two RIA firms in the past showcases the importance of prior experience and expertise in the industry.
• As a business grows, certain processes and technologies may become inefficient or burdensome, highlighting the need for scalable solutions.
• The importance of catering to the unique requirements and pain points of a target market to create effective and valuable solutions.
• The importance of cost-effectiveness, leveraging technology, and prioritizing user experience in creating competitive advantages and attracting clients.

In this episode, Matt is joined by the CEO and Founder of Altruist, Jason Wenk, where they discuss the exciting opportunity Jason sees in launching his own custodian and taking on the industry’s giants. Having built successful RIA firms in the past, Jason identifies the frustration that arises when dealing with custodians as an advisor, particularly when scaling up. He believes current solutions are retrofitted for consumers and not tailored for advisors, leading to increased costs and subpar user experiences. Jason also debunks the narrative that migrating custodians is complex, emphasizing a simplified, streamlined process.

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