Encore episode – Client Segmentation
What You'll Learn In Today's Episode:
- What client segmentation is.
- Why client segmentation doesn’t work well within this industry.
- How to manage client expectations.
- Why you have to communicate your levels of service to your clients.
- What is not an appropriate amount of time to base decisions on.
Client segmentation is the process by which you divide your clients up based on common characteristics (such as demographics or behaviors) so that you can serve those clients more effectively. However, client segmentation doesn’t always work in the advisory industry. In fact, it highlights another issue altogether: a failure to define your niche. So, in this episode, Micah and Matthew will be sharing the problems that develop when you start segmenting clients and what you can do to provide massive value instead.
Listen in as the guys describe how to be more intentional with your practice and how to set realistic expectations with your clients. You will learn how to revolutionize your practice through effective communication, the importance of considering how much time a client actually takes out of your working hours, and how to respectfully “retire” clients.
