What You'll Learn In Today's Episode:

  • How to know if what you’re doing is marketing or avoidance behavior.
  • Why you need a way to measure the outcome of your marketing.
  • Metrics you can track.
  • Whether or not you should write a book
  • Why you should never use canned content.
  • Marketing techniques Matthew and Micah use.
  • Why you need to keep doing what worked.
  • Action items to get your marketing moving now.

Podcast Article:

Are you marketing—or are you avoiding work? Today Micah and Matthew discuss what it means to market with purpose, and not just for the heck of it. They will be evaluating different marketing techniques and weighing in on their value, who has success with them, and whether or not you should be using similar tactics.

Listen in as they cover which metrics to track, as well as how to figure out where you shine in marketing. You’ll learn the importance of not bothering with canned content, what techniques are working for Matt and Micah, and more.

 

Resources In Today's Episode:

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