What You'll Learn In Today's Episode:

• Why you shouldn’t undercharge for your services.
• How to justify charging a premium price.
• What you should do if you’re thinking about writing a book.
• Where most authors get stuck when writing their books.
• The importance of knowing your audience.
• What to do to keep yourself in the creative process.

If you have expertise and knowledge to share beyond what you share with your clients as an advisor, writing a book has probably crossed your mind—and rightly so. A high-quality, engaging book can establish you as an industry expert and give you a chance to speak to a broader audience. However, you’re busy running a successful practice and the idea of putting in the work to create a book is probably daunting. So, where do you begin? In this episode, Josh Raab, Founder of Raab & Co, will join Matthew to discuss the process of publishing a book.

Listen in as Josh explains the first steps to take if you are considering writing a book and the most common hurdles authors face during the writing process. You will learn the importance of knowing your audience, why you shouldn’t strive for perfection and how to keep the creativity flowing.

Ideas Worth Sharing:

If you’re getting something for free, you’re probably working for it too, so it’s probably not free. – Josh Raab Share on X
If you’re thinking about writing a book, the first thing you should do is start making content if you’re not already. – Josh Raab Share on X
Don’t let perfect be the enemy of good. – Josh Raab Share on X